Celebrities and films go hand in hand. Most of our celebrities either started out on the screen, or ache to be involved in the glamorous world of TV and Film. While your film might be small potatoes compared to a Hollywood blockbuster, that doesn't mean you can't make yourself into a mini-celebrity and leverage all the benefits therein- specifically the ones that help you get your movies made.
First, understand the power that comes with being seen as a star. While we don't all rub elbows with bona-fide national celebrities, we all know people who just seem to have that star power. They seem beautiful and glamorous, even if they are not classically attractive.
When you're involved in the media business for long enough you learn one important fact- celebrities are created. The only thing that separates that pretty girl who works at your favorite coffee shop and a drop-dead gorgeous A-Lister is the fact that the A-Lister has a few industries revolving around making her a celebrity, and the coffee shop cutie does not.
Think about it. Hollywood celebrities have top quality personal stylists, hair stylists, plastic surgeons and makeup artists to make them look better than the rest of us. Anyone who has seen a makeover show or who has seen those photos of stars without their beauty-support teams knows that Hollywood beauty is a very expensive construction.
There are also the massive public relations and magazine industries to take into account. They work together to make their chosen stars look as good and interesting and exciting as possible. They stage 'candid' photo shoots at exotic locations, they manufacture personal dramas and whole personalities for their clients, they come out with tons of photos and stories every week that do nothing except turn celebrities into people who seem to live bigger, grander lives than the rest of us.
While they are real people underneath, celebrities are nothing more than people with massive support teams dedicated to making them famous and unattainable and some charisma.
Try to create some kind of scandal around your film. It shouldn't be the kind of scandal that revolves around you treating the people involved poorly- instead it should be the kind of that revolves around some aspect of the film itself.
Maybe your film has a sex scene that can be taken to a level that gets people talking, maybe it can shed light on a controversial topic that people don't usually talk about, maybe it can take an unpopular stance that is critical of the status quo.
Whatever it is, offhandedly make it a real talking point about the film. To a certain extent, it doesn't matter if the film is as outrageous as people think it is, and in many ways it is better if it's not. That way you will get the scandal seekers to see it early on, and then the more mild mannered people will see it once they hear it is more palatable to their tastes.
All of this can be wasted if you yourself are not looking like a mini celebrity. While you can't hire top stylists, you can probably find plenty of people around you that follow recent trends and styles, and are more than happy to create a look for you that echoes the rich and famous at a reasonable price.
Just because you don't have the resources of a celebrity doesn't mean you don't have the ability to follow their lead. While they pay a fortune to create their aura, you can do the same for little to no money with a little creativity and a little courage.
Continue for more on film production at film making blog and our film production software page.
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