By exploiting the malleability of digital film, such as the easy manipulation of colour you can create an individual look for each of your productions. This process is known as digital grading, the post production technique of manipulating an image. There are many post production plug ins and software that will allow you to change the look of your image, however, as they are now very commonplace they have become, in a way, formulaic. However, by combining these with other post production software and applied correctly and with skill, can totally transform the captured video image, and replicate the look of big budget celluloid film.
Green screen shooting is another way to create very impressive big budget looking shots. If you aren't proficient in using 3d modelling programmes you are able to purchase some very realistic and impressive 3d backgrounds that can be scaled and used within your composition. This becomes more effective when combined with digital grading so that the lighting and colour of the shots both match.
If you are looking to film with a green screen there are certain areas that need to be addressed to assure that the quality is their. Firstly, you need a good green screen and, most importantly you need good lighting; one very noticeable low end video quality is when you see an outline around the characters, caused by a reflection from the light and bad keying software.
Many video production companies offer all of these services, and by utilising them it allows companies to offer film standard productions at a fraction of the cost.
It is also worth mentioning that it is very important to look at the best camera to use for your production. There are many new cameras available and whether you need High Definition or standard definition you can always improve the image in post.
Dynomite productions are a video and animation production company, creating work for public sector, private sector and broadcast clients.
to see examples of our work please visit: http://www.dynomiteproductions.co.uk/
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