In the cutthroat world of web-based sales, advertising is key in attracting and ensuring clientele. Using video and music in the advertising puts businesses at the forefront of effective web-based communication. Video based advertising can come in the form of actual videos on the web page, or simply a voice over to speak directly to the consumer. Videos are appealing because they provide a humanistic touch to, an otherwise, technological market.
When choosing to use video for web-based advertising, the musical selection in the video is very important. In motion pictures, score composers provide the setting for the most memorable films. That is because music can actually evoke emotion in the audience. Music in films helps move the plot, draw audience attention, and shape the plot with tempo, pitch, range, and melody. It also expresses character emotion, heightens drama, established mood, and established setting.
In the past, silent films utilized the use of music to express character development. Sinister music were used to express negative characters while happy, uplifting music was used to identify the protagonist.
Music is also the most basic and effective way to heighten the drama of a film. Film scores can be added to any genre, including advertisements. It is important to choose music that matches the action of the scene, because the music heightens the power and intensity of the scene. Plus, music establishes mood and sets tone. This is especially used in horror films, directors will show an opening scene, and use a creepy melody to foreshadow towards events to come.
Many filmmakers use music to establish time or setting. This is done through selecting a music piece that matches the event or period. For example: a film set in medieval times should have a musical selection of that time period. This way viewers are able to identify that the film is not taking place in present day, and are also able to identify the time period the film is suppose to take place in.
In advertising, music is a very popular way to advance the commercial or plot of the commercial. A musical montage works at condensing a large amount of information into a short scene. The use of a certain song, along with thematically related shots, advances the scene without having to explicitly say what is going on. It works to progress and advance the commercial with little to no exposition. In the world of web-based advertising and video advertising, music is a key way to attract and hold the attention of viewer and making a memorable advertisement.
Roger Stix is the owner & producer at Atlanta Business Video. Atlanta Business Video is a new kind of Web 2.0 video production studio designed to be able to create professional quality Atlanta video productions at prices that are affordable to even small businesses by using their green screen studio. They offer a variety of services to meet your professional video needs.
For more info visit: http://www.atlantabusinessvideo.com/
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