Optimising videos for YouTube is a bit of a minefield - so here are our top tips!
You will have probably noticed that, as good as a facility as YouTube is (and the billions of videos available on the site certainly attest to that) - there are various aspects which can be frustrating - such as video quality and aspect ratio.
Our recommendation for getting around issues with YouTube is to use a proper editing programme like Adobe Premiere for the PC or Final Cut Pro for Mac.
Final Cut Pro is a non-linear editing programme designed by Apple and Macromedia. It has grown from a layman's tool to being the de rigour system for the video production, from small scale to Hollywood features.
Since the early 2000s, Final Cut Pro began to develop a large and expanding user base, mainly video hobbyists and independent filmmakers. It has certainly made inroads with film and television editors who have traditionally used Avid's Media Composer.
According to a 2007 SCRI study, Final Cut made up 49% of the US professional editing market, with Avid at 22%. A published survey in 2008 by the American Cinema Editors Guild placed their users at 21% Final Cut Pro (and growing from previous surveys of this group), while all others were still on an Avid system of some kind.
Indeed, Final Cut Pro used on numerous blockbusting Hollywood features in recent years, including X-Men Origins - Wolverine, The Curious Case of Benjamin Button and Burn After Reading. Final Cut Pro was also used in the editing of The Social Network, which garnered it's editors Kirk Baxter and Angus Wall an Academy Award. Final Cut Pro is an excellent tool for many different aspects of Post Production. We are regularly surprised by the flexibility of the programme in areas you might not expect. This is certainly the case with optimising video to put on sites like YouTube.
From the 'File' tab select 'Export' and click on 'Using Quick Time Conversion' from the drop down menu.
From the resulting box keep the format as 'QuickTime Movie' but click on 'Options'.
Choose 'Settings' from the Video section and select 'MPEG-4 Video'
then select Compressor Quality to 'Best'
and click 'OK'
Then select 'Settings' from the sound section and choose AAC as the format
and select quality as 'Best'
then it's 'OK'
then 'Save' and you're done.
So there you have it. We anticipate this being the first in a series of information articles. Look out for lots more tips in the wonderful world of video production and Post upcoming!
John James Pussfell
Butchers Hook Video Production
http://www.haveabutchers.co.uk/
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