Sunday, June 26, 2011

Making Your Sequel in 3D - Is It Worth the Risk?

Is the future of movies in Hollywood 3-D? Will they finally figure out the best method for projecting 3-D mixed with holographic and spectral imaging without the need for those silly glasses at the movie theater? Will companies like Sony work with ESPN, DirectTV, and other cable providers and content producers to figure out a way to project 3D into everyone's living room without them having to wear those silly and clumsy glasses?

Yes, I believe that future is coming, and it is something that all moviemakers ought to consider right now, as they determine if they wish to make their movie in a 3-D format. Now you might say that it doesn't make sense, and moviegoers will be turned off, and perhaps skip the movie because it is 3D, but I would submit to you that, that probably isn't the case moving forward. I would also submit to you that although 3-D movies and TV got off to a rocket ship, then immediate crash and burn re-start, that it will in the future be the norm.

There was an interesting article in the Wall Street Journal on October 9, 2010 titled "New Harry Potter Movie Won't Come in 3D" by Lauren A.E. Schuker which stated "In the latest sign of Hollywood studios' growing ambivalence over converting movies into 3D, Warner Bros. on Friday said it canceled its planned 3D release of "Harry Potter and the Deathly Hallows, Part I," saying it ran out of time to properly convert the film into a 3D format," and that article seems to indicate that the big 3D hype had a bit of a climax curve.

Meanwhile, all those 3D TVs able to play 3D DVDs and watch 3D Cable Channels, seemed to have not caught on with consumers. Still, I realize that this is a common theme with new technologies, and that they hype themselves into a bubble rather quickly, and after that bubble bursts, it falls back down to a more rational level with a more gradual climb towards consumer acceptance. In other words what I'm saying is it might make sense now for moviemakers to consider making their sequel in 3-D.

It probably doesn't make sense to make the first movie in 3-D, but once the movie has a large number of fans, and they wish to see the sequel, it then makes sense. For instance the movies "Inception" and "Limitless" might both make great movies for a sequel which is done in a 3-D format. Indeed, if you are going to commit to 3-D, then you need to go all the way, there have been too many hack jobs where they've tried to convert movies into 3D too quickly, and they just didn't come out right.

Nothing would turn off a moviegoer more than that, maybe even ruin it for future 3-D films. Perhaps, the 3D movie "Clash of the Titans" might be an example of a "sloppy, last-minute conversion," as the Wall Street Journal article explained. Indeed, I hope you will please consider all this and think on it.

Lance Winslow is a retired Founder of a Nationwide Franchise Chain, and now runs the Online Think Tank. Lance Winslow believes writing 23,500 articles by mid-day on June 23, 2011 is going to be difficult because all the letters on his keyboard are now worn off..


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